Archive for the ‘SEO’ Tag

[On Web] Marketing lessons, press release, SEO and more

Here is the list of some good articles I read this week and last week:

  • Marketing Lessons from the US Election: Seth has written this great post on some of the marketing lessons from the US Elections. Some main points:

    Stories really matter: Mainstream media isn’t powerful because we have no other choices. It’s powerful because they’re still really good at writing and spreading stories, stories we listen to and stories we believe.
    TV is over: Your challenge isn’t to scrape up enough money to buy TV time. Your challenge is to make video interesting enough that we’ll choose to watch it and choose to share it.
    Permission matters: Anticipated, personal and relevant messages will always outperform spam. Regardless of how it is delivered.

  • Dharmesh Shah talk at Business of Software: Dharmesh Shah has posted the video of his talk at “Business of Software” conference on his blog OnStartups.

    Your idea can suck. Just get started.
    You can be in the middle of nowhere and still build a great business.
    Not having cash breeds good behavior. It’s helpful to have constratints.
    You don’t have to spend a lot of money to get your message out there.
    The real issue with VC is not the cost of capital (which is high), but how hard it is to actually raise it.

  • Making Press Release more SEO friendly: Sarah Evans has posted this article on Mashable with some good points to be kept in mind when doing a press release. Also, do read the this particular comment with a different view on the post. Some of the good points from the post:

    Use key words
    Hotlink and bold critical words (and phrases)
    Optimize first 250 words.

  • SEO Tips : Found this good article listing 55 quick SEO tips.

Key Elements of Top Websites

When you are designing and developing a web application, there are lot of details to consider. I stumbled upon this post on “15 Key Elements All Top Web Sites Should Have” and found some  excellent points. Here are some points that I would like to add to the list:

  • Web Optimized Images: The post also mentions this points but talks about using 72 dpi images for your website. I think there is a lot more you can do over here. You need to reduce the number of images. One way to do it without making any compromise to your visual design is to use sprites. Sprites is a way to create a single image containing multiple images and using the CSS background property to display these images.
  • Faster Page Load: Even if you have made a visually stunning website with a very good product, visitors are not going to stay on your website if it takes more than 8-10 seconds to load your website. Read this post on Yahoo’s developers Network if you haven’t already.
  • SEO Design: From the start, keep your design in favour of SEO. You just need to know of the key points in SEO design (listed in my previous posts here and here) and keep them in mind while developing. You will notice that your website is already SEO optimized.

[On Web] Startups in Bad Economy, SEO Cheatsheet, Jason’s Talk

Here is the list of some good articles I read this week and last week:

  • Startups in Bad Economy: There are lot of views being expressed on how the current economic situation will affect the startups. I really liked Paul Graham’s view on it.

    Fortunately the way to make a startup recession-proof is to do exactly what you should do anyway: run it as cheaply as possible. For years I’ve been telling founders that the surest route to success is to be the cockroaches of the corporate world. The immediate cause of death in a startup is always running out of money. The cheaper your company is to operate, the harder it is to kill. Fortunately it has gotten very cheap to run a startup, and a recession will if anything make it cheaper still.

    Remember the presentation given by Sequoia around 3 weeks back. Jason from 37 signals, has a totally different (and in my opinion a more correct) view on it:

    They also say that you “need to become cash flow positive” and “spend every dollar as if it were your last.” So what was their old advice? Did they encourage their companies to spend more than they had, skimp on quality, grow grow grow, take on more risk, and accumulate more debt? Was being cash flow positive not a favored strategy before the downturn? If it wasn’t then, when was it going to be? If you weren’t in a position to make money when times were good how are you supposed to be in a position to make money when times are bad?

  • SEO Cheatsheet: Found this very good SEO cheatsheet which can be very handy for quick reference if you some basics of SEO (my earlier two posts of SEO can be read here and here):
  • Jason Fried’s talk at Business of Software: It is a great talk given by Jason from 37 signals on Momentum, Focus, Planning, Interruption, etc. It is a long talk and if you don’t have time and then read these notes.

SEO Notes: Part II

I had talked about On-page optimization technique in my earlier post. I will talk about the most important SEO method, Off-page Optimization, in this post.

Off-page Optimization

Off-page optimization (off-page SEO) is what can be done off the pages of a website to maximize its performance in the search engines for the target keywords. These includes:

  • The Google page rank of the website linking to you. Higher the page rank of the website linking to you better it is for your website as it can contribute more towards your own page’s page rank.
  • Number of websites linking to you. Internal linking from your own webpages is also good for your ranking.
    Tip: No page should have more than 25 outgoing links, as you might lose your page rank a little (exact number cannot be said for sure).
  • The page title of the website linking to you. You’ll want to try to get websites to link to you from pages that contain your main keyword in their page title.
  • The anchor text used in the link linking to you. Anchor text plays an extremely important role in ranking, so try to get your main keywords in the anchor text.
  • The number and type of links linking to the website that’s linking to you.
  • The number of outbound links on the website that is linking to you. You’ll want to try to get links from webpages that have as few total outbound links as possible on the page so that they contribute more towards your page rank.
    Tip: Google and other search engines view one-way links (pages linking to your pages but your pages not linking back) as being much more important than reciprocal links.
  • Whether or not the websites linking to you are deemed by Google as an authority website.
  • The IP Address of the websites linking to you. It’s important to get links from as many different IP Addresses as possible.
  • Do NOT link to websites banned by Google.

SEO Notes: Part I

These are some of the notes that I made on SEO after reading couple of books.

Before starting on SEO for you website, identify the keywords for which you want to optimize your search ranking. Once this is done, look at the current top sites in the Google search results for those top sites and take a note of their page rank and other SEO techniques they are using (there are many tools available which can help you do this).

There are 2 types of SEO methods: Onpage Optimization and Offpage Optimization. I am going to talk about the onpage optimization in this post.

Onpage Optimization

This is the part of SEO which is fully in your control. It’s basically the process of creating pages that conform to the standards so that search engines will be able to grasp the importance of the words or keywords in your content. Onpage Optimization techniques includes:

  • Use keywords under Header tags like H1, H2, H3, etc. Usually, it’s best to place your primary keyword in your <h1> tags and your secondary keyword within the <h2> tags.
  • Use keywords under Image alt attribute. Also, use keywords under title attributes of image and anchor tags.
  • Use the keywords in the page title. This does not mean that you should make a very long title, you can shorten the title by separating the keywords with characters like “|”. The least amount of words you can place in the title, the more weight Search Engines will give to each of the keywords and the higher you will rank.
  • Use the keyword under <b>, <i> or <u> tags.
  • Search Engines will rank a page higher if the keywords appears both at the start and end of the page. It basically means that your main keyword should not jsut be in the middle of the page content.

I will talk about the Offpage optimization in my next post.