Archive for the ‘Search Engine’ Tag

SEO Notes: Part II

I had talked about On-page optimization technique in my earlier post. I will talk about the most important SEO method, Off-page Optimization, in this post.

Off-page Optimization

Off-page optimization (off-page SEO) is what can be done off the pages of a website to maximize its performance in the search engines for the target keywords. These includes:

  • The Google page rank of the website linking to you. Higher the page rank of the website linking to you better it is for your website as it can contribute more towards your own page’s page rank.
  • Number of websites linking to you. Internal linking from your own webpages is also good for your ranking.
    Tip: No page should have more than 25 outgoing links, as you might lose your page rank a little (exact number cannot be said for sure).
  • The page title of the website linking to you. You’ll want to try to get websites to link to you from pages that contain your main keyword in their page title.
  • The anchor text used in the link linking to you. Anchor text plays an extremely important role in ranking, so try to get your main keywords in the anchor text.
  • The number and type of links linking to the website that’s linking to you.
  • The number of outbound links on the website that is linking to you. You’ll want to try to get links from webpages that have as few total outbound links as possible on the page so that they contribute more towards your page rank.
    Tip: Google and other search engines view one-way links (pages linking to your pages but your pages not linking back) as being much more important than reciprocal links.
  • Whether or not the websites linking to you are deemed by Google as an authority website.
  • The IP Address of the websites linking to you. It’s important to get links from as many different IP Addresses as possible.
  • Do NOT link to websites banned by Google.

SEO Notes: Part I

These are some of the notes that I made on SEO after reading couple of books.

Before starting on SEO for you website, identify the keywords for which you want to optimize your search ranking. Once this is done, look at the current top sites in the Google search results for those top sites and take a note of their page rank and other SEO techniques they are using (there are many tools available which can help you do this).

There are 2 types of SEO methods: Onpage Optimization and Offpage Optimization. I am going to talk about the onpage optimization in this post.

Onpage Optimization

This is the part of SEO which is fully in your control. It’s basically the process of creating pages that conform to the standards so that search engines will be able to grasp the importance of the words or keywords in your content. Onpage Optimization techniques includes:

  • Use keywords under Header tags like H1, H2, H3, etc. Usually, it’s best to place your primary keyword in your <h1> tags and your secondary keyword within the <h2> tags.
  • Use keywords under Image alt attribute. Also, use keywords under title attributes of image and anchor tags.
  • Use the keywords in the page title. This does not mean that you should make a very long title, you can shorten the title by separating the keywords with characters like “|”. The least amount of words you can place in the title, the more weight Search Engines will give to each of the keywords and the higher you will rank.
  • Use the keyword under <b>, <i> or <u> tags.
  • Search Engines will rank a page higher if the keywords appears both at the start and end of the page. It basically means that your main keyword should not jsut be in the middle of the page content.

I will talk about the Offpage optimization in my next post.