Archive for the ‘product’ Tag

When should you launch your Product?

There is always a lot of debate on when should a startup launch their product. Should it be launched after it has been made perfect with all the features added and it is fully tested with all bugs removed ? or, should it be launched as soon as you have something working which customers can start using (thereĀ  might be still many features missing and the product might have lots of bugs).

I believe that it is best to launch as early as possible because it lets you test your product and your assumptions quickly. This will enable you to know whether customers really need your product or not before you spent more time on improving it. If the customers are not using your product then you get an early signal to either shift to a new product or rethink on the product strategy.

Here is what some industry people say about product launch:

  • Sunil Bharti Mittal: In his interview with Wharton, he said:

    Our theory was: If you’re caught between speed and perfection, always choose speed, and perfection will follow. You never wait for perfect positioning, because in business you don’t have the time; especially if you’re small, you can’t do it.

    And the large companies took their own time. They were months behind us, and that made us pick up a market niche for ourselves, which in turn made us big.

  • Guy Kawasaki: Don’t worry, be crappy:

    Don’t worry, be crappy. An innovator doesn’t worry about shipping an innovative product with elements of crappiness if it’s truly innovative. The first permutation of a innovation is seldom perfect–Macintosh, for example, didn’t have software (thanks to me), a hard disk (it wouldn’t matter with no software anyway), slots, and color. If a company waits–for example, the engineers convince management to add more features–until everything is perfect, it will never ship, and the market will pass it by.

  • Dharmesh Shah: In his latest talk at “Business of Software”, he said:

    if you are not embarrassed by your first product launch then you are too late to launch it.