Archive for the ‘pr’ Tag

[On Web] Marketing lessons, press release, SEO and more

Here is the list of some good articles I read this week and last week:

  • Marketing Lessons from the US Election: Seth has written this great post on some of the marketing lessons from the US Elections. Some main points:

    Stories really matter: Mainstream media isn’t powerful because we have no other choices. It’s powerful because they’re still really good at writing and spreading stories, stories we listen to and stories we believe.
    TV is over: Your challenge isn’t to scrape up enough money to buy TV time. Your challenge is to make video interesting enough that we’ll choose to watch it and choose to share it.
    Permission matters: Anticipated, personal and relevant messages will always outperform spam. Regardless of how it is delivered.

  • Dharmesh Shah talk at Business of Software: Dharmesh Shah has posted the video of his talk at “Business of Software” conference on his blog OnStartups.

    Your idea can suck. Just get started.
    You can be in the middle of nowhere and still build a great business.
    Not having cash breeds good behavior. It’s helpful to have constratints.
    You don’t have to spend a lot of money to get your message out there.
    The real issue with VC is not the cost of capital (which is high), but how hard it is to actually raise it.

  • Making Press Release more SEO friendly: Sarah Evans has posted this article on Mashable with some good points to be kept in mind when doing a press release. Also, do read the this particular comment with a different view on the post. Some of the good points from the post:

    Use key words
    Hotlink and bold critical words (and phrases)
    Optimize first 250 words.

  • SEO Tips : Found this good article listing 55 quick SEO tips.