Archive for the ‘marketing’ Tag

Indian Politicians Starts Advertising on Internet

It looks like Indian Politicians are following their US counterparts and recognizing the power of Internet. Here is a recent Advertising I saw on the Internet:

bjp_adI think next thing to follow will be Facebook Groups and Pages.

[On Web] Marketing lessons, press release, SEO and more

Here is the list of some good articles I read this week and last week:

  • Marketing Lessons from the US Election: Seth has written this great post on some of the marketing lessons from the US Elections. Some main points:

    Stories really matter: Mainstream media isn’t powerful because we have no other choices. It’s powerful because they’re still really good at writing and spreading stories, stories we listen to and stories we believe.
    TV is over: Your challenge isn’t to scrape up enough money to buy TV time. Your challenge is to make video interesting enough that we’ll choose to watch it and choose to share it.
    Permission matters: Anticipated, personal and relevant messages will always outperform spam. Regardless of how it is delivered.

  • Dharmesh Shah talk at Business of Software: Dharmesh Shah has posted the video of his talk at “Business of Software” conference on his blog OnStartups.

    Your idea can suck. Just get started.
    You can be in the middle of nowhere and still build a great business.
    Not having cash breeds good behavior. It’s helpful to have constratints.
    You don’t have to spend a lot of money to get your message out there.
    The real issue with VC is not the cost of capital (which is high), but how hard it is to actually raise it.

  • Making Press Release more SEO friendly: Sarah Evans has posted this article on Mashable with some good points to be kept in mind when doing a press release. Also, do read the this particular comment with a different view on the post. Some of the good points from the post:

    Use key words
    Hotlink and bold critical words (and phrases)
    Optimize first 250 words.

  • SEO Tips : Found this good article listing 55 quick SEO tips.

[On Web] Startups in Bad Economy, SEO Cheatsheet, Jason’s Talk

Here is the list of some good articles I read this week and last week:

  • Startups in Bad Economy: There are lot of views being expressed on how the current economic situation will affect the startups. I really liked Paul Graham’s view on it.

    Fortunately the way to make a startup recession-proof is to do exactly what you should do anyway: run it as cheaply as possible. For years I’ve been telling founders that the surest route to success is to be the cockroaches of the corporate world. The immediate cause of death in a startup is always running out of money. The cheaper your company is to operate, the harder it is to kill. Fortunately it has gotten very cheap to run a startup, and a recession will if anything make it cheaper still.

    Remember the presentation given by Sequoia around 3 weeks back. Jason from 37 signals, has a totally different (and in my opinion a more correct) view on it:

    They also say that you “need to become cash flow positive” and “spend every dollar as if it were your last.” So what was their old advice? Did they encourage their companies to spend more than they had, skimp on quality, grow grow grow, take on more risk, and accumulate more debt? Was being cash flow positive not a favored strategy before the downturn? If it wasn’t then, when was it going to be? If you weren’t in a position to make money when times were good how are you supposed to be in a position to make money when times are bad?

  • SEO Cheatsheet: Found this very good SEO cheatsheet which can be very handy for quick reference if you some basics of SEO (my earlier two posts of SEO can be read here and here): http://anton.shevchuk.name/wp-content/uploads/2008/07/seo-cheatsheet.pdf
  • Jason Fried’s talk at Business of Software: It is a great talk given by Jason from 37 signals on Momentum, Focus, Planning, Interruption, etc. It is a long talk and if you don’t have time and then read these notes.

Inbound Marketing vs Outbound Marketing

[On Web] Online Health, Seedcamp, Marketing

Here is the list of some good articles I read this week:

  • Online Health: Himanshu pointed out this very good article on Web 3.0 and Online Health. It has got lot of data about the online health players in the US market. I am looking for similar data in the Indian context for my startup LifeMojo.
  • Startup Metrics for Pirates: It is presentation which Dave McClure (Master of 500 Hats) gave for Seedcamp 2008. Here is the marketing channels slide from the presentation:
  • Seedcamp 2008: Seedcamp is a YCombinator type model in Europe. Total of 7 winning startups were announced. You can read more about it here and here.
  • Top Search Engine Marketing Tools: It is a quite detailed article on the all the different kind of tools available for SEM.