SEO Notes: Part II

I had talked about On-page optimization technique in my earlier post. I will talk about the most important SEO method, Off-page Optimization, in this post.

Off-page Optimization

Off-page optimization (off-page SEO) is what can be done off the pages of a website to maximize its performance in the search engines for the target keywords. These includes:

  • The Google page rank of the website linking to you. Higher the page rank of the website linking to you better it is for your website as it can contribute more towards your own page’s page rank.
  • Number of websites linking to you. Internal linking from your own webpages is also good for your ranking.
    Tip: No page should have more than 25 outgoing links, as you might lose your page rank a little (exact number cannot be said for sure).
  • The page title of the website linking to you. You’ll want to try to get websites to link to you from pages that contain your main keyword in their page title.
  • The anchor text used in the link linking to you. Anchor text plays an extremely important role in ranking, so try to get your main keywords in the anchor text.
  • The number and type of links linking to the website that’s linking to you.
  • The number of outbound links on the website that is linking to you. You’ll want to try to get links from webpages that have as few total outbound links as possible on the page so that they contribute more towards your page rank.
    Tip: Google and other search engines view one-way links (pages linking to your pages but your pages not linking back) as being much more important than reciprocal links.
  • Whether or not the websites linking to you are deemed by Google as an authority website.
  • The IP Address of the websites linking to you. It’s important to get links from as many different IP Addresses as possible.
  • Do NOT link to websites banned by Google.

2 comments so far

  1. […] for quick reference if you some basics of SEO (my earlier two posts of SEO can be read here and here): […]

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